Printed with eight different covers Ars is a Cahier d'Artiste:"The book -tell us Sergio Fornasetti- is like a musical score, an harmony of images composed like notes, measured on colors and shapes. The thoughts of the great Masters together with the meditation on art, on painting, on visual perception, on color, on culture, on inspiration, on image, on money, on market and colleting, on time, on nature, on children, create a solid and symphonic frame which brings powerful, amazing and happy results." Sergio Fornasetti, class 1949, born in Milan and belonging to the well know family of artists with a musician as father, a great fashion designer as mother and an illusionist designer as uncle says:"I have made a book as a person who loves art and its way of communicating, free from any ranking and constraint, in full creative and interpretative freedom. Expressive art becomes positive, impressive, emotional only once it can render the sense of freedom and harmony." Alessandra Mammì on writes("L'Espresso", n.10, 2005):"...nothing tells more of an artist than this book-work of art in which, without any hierarchy, the author-artist tells the story of a creative journey in which sketches, drawings, writings, thoughts, litterary and philosophical passions, sayings and word of the masters all live together. It is like a small oracle, to open randomly.